According to British Airways Holidays, there was a 22 per cent year-on-year increase in last-minute bookings over the past 30 days.

Source: https://www.dailymail.co.uk/news/article-12392509/Scramble-save-summer-Holidaymakers-race-snap-minute-trips-months-bookings-August-trips-quadruple-sun-starved-Brits-desperate-escape-UK-weeks-rain.html?ns_mchannel=rss&ns_campaign=1490&ito=1490

Claire Bentley, managing director of British Airways Holidays said: “We are thrilled to announce our holidays sale to popular travel destinations.

Source: https://www.banburyguardian.co.uk/read-this/british-airways-launches-money-saving-sale-with-holidays-to-new-york-for-just-ps352-per-person-4140301

Florida: British Airways Holidays offers seven nights at the 3* Ramada Plaza Resort and Suites International Drive from £499pp, travelling in January or February 2024.

Source: https://www.mylondon.news/lifestyle/travel/british-airways-launches-huge-flight-26906752

This applies equally to customers of British Airways Holidays and easyJet Holidays.

Source: https://www.independent.co.uk/travel/news-and-advice/israel-travel-advice-warning-b2430045.html

With this in mind, British Airways Holidays has launched a new campaign, that combines TV advertising, cinema, out of home, social media and radio.

Source: https://www.breakingtravelnews.com/news/article/half-of-brits-fail-to-take-their-annual-leave-british-airways-holidays-reve/